Sometimes the best defense is a good offense.
And sometimes the best offense is a good defense...
With TAPS’s proven LEAD OPTIMIZATION and CHURN PREVENTION machine-learning technology solutions, you don’t have to choose one or the other...YOU CAN HAVE BOTH AND RAPIDLY REDUCE YOUR COST OF CUSTOMER ACQUISITION.
TAPS has helped B2B SAAS companies ranging in ARR from $10MM to over $100MM. Book a call with us to learn how your B2B SAAS company can benefit from our solutions.
What We Do For You,
and How We Do It
TAPS helps B2B SAAS companies by applying its proven machine-learning technology in two ways:1) by increasing sales revenue through our proven LEAD OPTIMIZATION solution, and
2) by increasing customer retention using our proven CHURN PREVENTION solution.So, what do you get with TAPS' tech?
| Increase Your Revenue with Taps': | Protect Your Revenue With Taps': |
|---|---|
| LEAD OPTIMIZATION | CHURN PREVENTION |
| - Increase sales | - Increase subscriber retention |
| - With same or fewer SDRS | - With no additional FTEs |
| - Eliminate time and resources spent on low probability leads | - Promote strategic collaboration between sales and IT leadership |
| Reduce cost of customer acquisition | Reduce cost of customer acquisition |
HOW IS THIS ACCOMPLISHED?
| LEAD OPTIMIZATION | CHURN PREVENTION |
| By proprietary and proven algorithms that interrogate and analyze your historical sales data | By proprietary and proven algorithms that interrogate and analyze your SAAS usage patterns |
Have a look at how our technology solutions work and click on the "Book a Call" button below to learn more about how we can help your SAAS company.
Lead Optimization
NO TAPS:
WITH TAPS:
Is your lead qualification system random like a game of chance? Would you like to make it more intentional, controllable, cost-effective, and successful? If so, then your outbound sales organization might be the perfect fit for what taps offers.taps delivers a proven machine-learning system for qualifying your leads so that your SDRs don’t waste time pursuing leads that aren’t likely to convert into real opportunities. To do this, taps analyzes your historical sales data and identifies which leads are more likely to convert based on the key factors that drive your sales. We then determine historical sales success factors and rank your leads by those most likely to qualify. Our system has enabled our clients to achieve sales increases of 20% or more. The bottom line is that the taps system makes your lead qualification system much more predictable, reliable, and effective.If you would you like to learn more about how taps can help your sales organization increase its performance by using our proven lead optimization system, book a call by clicking the button below for a call with our team:
Churn Prevention
Are your churn prevention protocols achieving satisfactory results? Do you see opportunities for improvement?TAPS’s machine-learning algorithms predict “churn events” up to 11 months in advance by detecting declines in usage patterns. This enables your customer care team to proactively intervene with situationally-appropriate actions before a customer terminates their “subscription”. Additionally, and importantly, the TAPS churn-prevention solution promotes strategic and operational collaboration between your sales and development teams that benefits your business in multiple ways.To learn more about how TAPS can help your business prevent churn, book a call with our team by clicking the button below:
Our Values and Promise to You
We are driven by the needs and goals of our clients. And, very simply, your satisfaction with the outcomes we can help you to achieve is all that truly matters to us. Our promise to you is that we will listen closely, respond thoughtfully, creatively, and quickly, and collaborate as a trusted partner in your success.
Increase the Enterprise Value of Your Business
Click the buttons below to find examples of how we have helped clients in the past, covering both our LEAD OPTIMIZATION and our CHURN PREVENTION machine-learning technology solutions.
B2B SAAS Lead Optimization
What did our client need taps to do?
Increase close rate from purchased leads
What was the client’s ARR?
~$100MM
How many SDRs did they have?
12
What was the client's expectation of the impact of taps?
10% YoY revenue increase in revenue
What was the outcome of the taps solution?
35% revenue increase after 2 quarters
How long did it take to see results, and how long did the benefits last?
Two quarters before clearly measurable sales impact, and the uplift has continued for more than three years.
Who was the point person for our client and responsible for implementation?
Lead: CRO, Implementation: VP of Sales Operations
What, if any, were the challenges that had to be overcome to achieve success?
Multiple business units sold distinct products to a customer base fragmented across both industries and geographies. This large addressable market had historically made it difficult to identify the best areas to focus marketing and sales efforts. Furthermore, short SDR tenure led to an inexperienced SDR team and significant hiring and recruiting expenses…
What were the key ‘learnings’ from the engagement with taps?
1. Higher qualification rates for leads reduced SDR turnover
2. Fewer than 5% of purchased leads had any real chance to qualify as sales opportunities- many could be disregarded.
3. The best leads to target changed seasonally
B2B SAAS - Churn Prevention
What did our client need taps to do?
Provide early warning for accounts likely to cancel subscriptions to their service at least 6 month in advance
What was the client’s ARR?
~$50MM
How many CS reps did they have?
8
What was the client's expectation of the impact of taps?
Increase customer retention measured by ARR from the low 80% region to the mid 90%
What was the outcome of the taps solution?
In two quarters since implementation of the solution, retention has been over 95%
How long did it take to see results, and how long did the benefits last?
It took two months to build the prediction system and one week to implement alerts for the customer service team in Salesforce with assistance of the customers' Sales Ops and CS teams. Churn prevention interventions began immediately.
Who was the point person for the client and responsible for implementation?
Lead: Chief Customer Officer, Implementation: VP of Sales Operations
What, if any, were the challenges that had to be overcome to achieve success?
Connecting data on customer usage from the platform to the Salesforce implementation required collaboration with development and sales operations teams to match up hundreds of accounts with their records in Salesforce. The CS leadership had to develop and deliver new training for their teams on intervening with troubled accounts.
What were the key ‘learnings’ from the engagement with taps?
1. Issues early in implementation were associated with churn even years after adoption
2. The patterns of usage that predicted churn varied according to customer vertical
3. Some customers seemed to be candidates for expansion efforts by sales and were passed on to account managers
Our Team
Peter Dickstein, Co-FounderPeter Serves as taps’ Chief Strategy and Financial Officer. He has held numerous senior leadership positions across multiple industries including SAAS, medical devices, clean technology and insurance services. Peter has served on the boards of multiple companies and NFP organizations, including Friends of the Urban Forest and the San Francisco Day School. He holds a B.A. from the University of Pennsylvania and a M.B.A. from The Wharton School.
A. Alex Quintana, Co-FounderAlex serves as taps’ Chief Sales and Marketing Officer. He is a business strategist and operations specialist with over 10 years of experience managing teams in both the public and private industry. Alex also serves as the Colorado State Registrar and has held various sales and management positions in the insurance sector. Alex earned a B.A. from the University of Florida and an M.B.A. from Penn State University.
Tess Dickstein, Co-FounderTess serves as taps’ Chief Brand and Internal Operations Officer. She is an entrepreneur, artist, and a student studying sociopolitical systems and violence prevention. Tess has been intimately involved in establishing brand identities for several companies across multiple industry sectors.
Sam Brown, Technology Solutions AdvisorSam serves as taps’ Technology Solutions Advisor. Sam is an economist and data scientist with 20 years of experience in quantitative modeling, statistical analysis, and business process optimization. Before taps, Sam was a consultant at NERA and RBB Economics and the founding CEO of Strategic Economic Engineering Corp. He earned an M.Phil from Oxford University.
Contact Us
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